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Reading. A simple tool to guide tone of voice. by Kevan Gilbert, Content Strategist, Domain7. It can be difficult to control how you sound on the internet. Even when setting out with the best intentions, it's extremely easy to lapse into cliched communication styles, making your message sound inauthentic. Memes, slang and
I love voice, tone and style guides. It started on my first day working in content; the style guide I was given was like a printed A4 comfort blanket, giving me reassurance and confidence. My love hasn't diminished over the years either; I still find them invaluable for writing and editing, and I see them as part of the foundation for
One way we write empowering content is by being aware of our voice and our tone. This section explains the difference between voice and tone, and lays out the elements of each as they apply to MailChimp. To learn more about how we adapt our tone for different situations, check out our Voice and Tone guide. What's the
28 May 2013 In almost every content marketing book or conference, you'll see the same tired ol' (good) advice, “Your company needs a voice and tone guide!” Let's step back for a moment to make sure you and your CEO are on the same page by clearly defining what voice and tone mean so there's no confusion:.
14 Apr 2014 From here on, though, let's work with the definition that voice is the overall defining sound for your brand personality and that tone refers to the specific implementations of voice. . MailChimp – Few other companies are as thorough or transparent with their voice and tone guidelines than Mailchimp.
That's why I've put together this in-depth guide which I hope will serve as a practical tool for companies going through the process of developing a unique way of . I think it's a bit easier to define a tone of voice when you're a publication as a lot of it will come from the editor, and you've got sub editors to help you keep it
11 Jul 2016 How I speak to my kids is much different than how I speak to my coworkers. (Luckily for both groups.) Tone guidelines are hard to holistically define because they're entirely driven by context, and the best writers tease it out through instinct. But if we were to write guidelines for tone, we might articulate it like
31 Aug 2010 However, we're now moving into a complex, highly subjective realm where the definitions of terms can be slippery. Unfortunately, tone of voice guidelines will not compensate for lack of writing ability or common sense, just as brand design guidelines do not turn the average Microsoft Word user into Peter
15 Oct 2015 If your logo didn't appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? If you're not careful, you can end up with a random assortment of voices and tones in the
A typical tone of voice handbook will include: Some thoughts about the audience(s). Ideally with psychographic data and/or personas to help the reader understand their needs. Relevant advice about different use cases, e.g. sales, marketing, website, letters, support etc.